Free tool
Brand Color Palette Generator
Pick your primary team color and get a complete 3-color brand palette — primary, secondary, and neutral — with every format you need.
Start from a sport color
Primary
#002855
Midnight Navy
HEX#002855
RGB0, 40, 85
CMYK100, 53, 0, 67
PMSPMS 281 C
Secondary
#F3B716
Vegas Gold
HEX#F3B716
RGB243, 183, 22
CMYK0, 25, 91, 5
PMSPMS 7406 C
Neutral
#16191D
Rich Black
HEX#16191D
RGB22, 25, 29
CMYK24, 14, 0, 89
PMSPMS Black 6 C
How this works: Your primary color is used as-is. The secondary is generated by shifting the hue ~35° and adjusting saturation for visual balance. The neutral is a near-black or near-white tinted with your primary hue for cohesion. Always verify Pantone codes against a physical swatch book before sending to a manufacturer.